Last updated: June 2026

At Lune Baby, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit www.lunebabyshop.com, place an order, contact us, or otherwise interact with our website and services.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

When you visit our website or place an order, we may collect the following information:

Personal Information

This may include:

• Full name
• Billing address
• Shipping address
• Email address
• Phone number
• Payment confirmation details
• Order information

Personalisation Information

As many of our products are personalised, we may collect information that you voluntarily provide, including:

• Baby names
• Initials
• Dates
• Custom text
• Embroidery requests

We use this information solely to create and fulfil your personalised order.

Account Information

If you create an account, we may collect:

• Username
• Password
• Account preferences

Customer Support Information

When you contact us, we may collect any information you provide through emails, contact forms, or customer service enquiries.

Information Collected Automatically

When you browse our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device information
• Operating system
• Pages viewed
• Time spent on pages
• Referral sources
• Shopping behaviour

This information helps us improve our website and customer experience.

Cookies

Our website uses cookies and similar technologies to:

• Keep the website functioning correctly
• Remember your preferences
• Improve website performance
• Analyse visitor behaviour
• Measure marketing effectiveness
• Provide personalised advertising

You may disable cookies through your browser settings, although some features of the website may not function correctly.

How We Use Your Information

We use your personal information to:

• Process and fulfil orders
• Create personalised products
• Process payments
• Arrange shipping and delivery
• Provide customer support
• Manage returns and refunds
• Improve our products and services
• Prevent fraud and protect our business
• Comply with legal obligations

Marketing Communications

With your permission, we may send:

• Promotional emails
• Product updates
• Special offers
• Seasonal promotions
• News about Lune Baby

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Even if you unsubscribe from marketing communications, we may still send transactional emails related to your orders.

Sharing Your Information

We only share your information when necessary to operate our business.

This may include:

Shopify

Our store is hosted on Shopify, which securely processes customer and order information.

Payment Providers

Payment information is processed securely by trusted payment providers. We do not store full credit card details.

Shipping Providers

We share relevant delivery information with courier and shipping companies to fulfil your order.

Marketing & Analytics Providers

We may use trusted services such as:

• Google Analytics
• Meta (Facebook & Instagram)
• Pinterest
• Email marketing providers

These services help us understand website performance and improve our marketing activities.

Reviews & User Content

If you choose to leave a review, submit photographs, testimonials, or other content relating to your purchase, you grant Lune Baby permission to display this content on our website, social media channels, and marketing materials unless you request otherwise.

We will never publish private information without your consent.

Data Retention

We retain your personal information only for as long as necessary to:

• Fulfil orders
• Provide customer support
• Meet legal and tax obligations
• Resolve disputes
• Enforce our policies

When information is no longer required, it will be securely deleted.

Data Security

We take reasonable measures to protect your personal information from:

• Unauthorised access
• Misuse
• Loss
• Alteration
• Disclosure

However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information directly from children.

If you believe a child has provided personal information to us, please contact us and we will take appropriate action.

Your Rights

Depending on your location, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict processing of your information
• Withdraw consent for marketing communications
• Request a copy of your personal data

To exercise any of these rights, please contact us using the details below.

Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of external websites. We encourage you to review their privacy policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements, or business practices.

Any updates will be published on this page with a revised "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

Lune Baby

📧 Email: lunebaby.uk@gmail.com

🌐 Website: www.lunebabyshop.com

We are committed to protecting your privacy and responding to all enquiries as promptly as possible.